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This web page urbanshade.com.au states the following, "Shade Sails Sydney, Shade Structures, Shading Solutions." We viewed that the webpage said " Shade sail and shade structures will keep your outdoor areas cool in the Australian heat." It also said " By lowering ambient air temperature, shade sails and Shade Structures reduce your propertys cooling costs and save you money. As outdoor shade sails and shade structures require no energy consumption, they present an affordable, environmentally-friendly solution for your property. Why Use Shade Sails? Latest From The Blog." The header had Shade Sails as the highest ranking search term. It is followed by Residential Shade Structures, Commercial Shade Systems, and Awnings which isn't as ranked as highly as Shade Sails. The next words they used was Umbrellas. Retractable Roof Systems was included but could not be seen by web crawlers.